Digital Marketing Manager (China)

At Memsource we help our customers go global. We provide a leading translation management system (Memsource) and software localization platform (Phrase), supporting 500+ languages, 50+ file types and covering the full range of enterprise localization use cases. With a global team working from our offices or from home across Europe, US, UK and Japan, we serve thousands of global customers, including leading brands such as Uber, Bosch, Lufthansa, Supercell, Vistaprint and Zendesk.

As Digital Marketing Manager you’ll drive our growth by strategically targeting specific prospects and existing customers and growing the APAC region. This is the first marketing position based in APAC and will be crucial to our goals in the region.

What you’ll be responsible for: 

• Developing our demand generation strategy for the APAC region
• Developing personalized account based marketing campaigns
• Partnering closely with the sales teams to ensure strong marketing and sales alignment throughout the pipeline
• Working closely with marketing operations to create an optimal lead routing flow
• Conceptualizing and controlling upsell campaigns and promoting new features
• Cooperating closely and critically challenging copywriters as well as designers to make sure that our ads are always appealing, well-performing and meeting our quality standards
• Managing our external advertising agency to continuously optimize existing campaigns as well as facilitating the process of bringing new campaigns live

What you need: 

• 5+ years of multi-channel B2B marketing or performance marketing experience
• Demonstrable experience of enhancing sales funnels and Account Based Marketing (ABM)
• Very good skills in Google Ads, Google Analytics, and LinkedIn Campaign Manager
• Experience with other advertising platforms, such as AdRoll, Twitter Ads, or Facebook Ads are a plus
• Excellent project and stakeholder management skills
• Good feel for converting copy and designs/layouts
• Analytical way of thinking
• Proactive way of working, constantly looking for optimizing potential
• Experience working with Google Tag Manager is a plus

What you’ll get: 

• Work experience in a successful and growing global SaaS company
• Be part of an international team of 250+ in Europe, Japan, and the Americas
• Expert colleagues in their field who are determined to build the best localization platform on the market
• An agile work environment, where it is encouraged to take smart risks
• The chance to take responsibility in your role and proactively shape how things are done
• Take part in a culture full of trust, support and loyalty, where respectful and open feedback is valued
• A positive, open-minded, and innovative atmosphere
• Support in your professional development and personal career goals

What's on top:

• Modern technical setup and latest software
• Professional and extensive onboarding
• Further education through online language classes, conferences, and more
• Flexible working hours and home office options
• Regularly team building events, such as a summer camping trip and a winter hiking trip
• Healthy snacks, coffee, and drinks in our modern, central offices in Prague and Hamburg

Memsource is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to to race, color, ancestry, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, disability, or any other characteristic protected by applicable law.

We value and welcome different perspectives, experiences and backgrounds as we believe that these differences make our team even stronger on our mission of bringing the world closer together by making content accessible to everyone in their native language.